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support index :: search engines |
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Your web site is of little use unless it can be found by people. According to a recent survey, today there are 40 million web sites and 400 million web pages with more being added every day. Thus, today it is more challenging than ever for your site to be easily found amid the crowd. Since the principal way of finding web sites on the World Wide Web is by search engines or directories, being visible requires submitting information about your Web site to as many of these search utilities as possible. Furthermore, in order to gain a prominent position in search results from the major search engines, a Web site needs to be tailored so that relevant keyword searches lead people to it. cPanel users have a simple script which submits their web site to several engines. Where to submit your Web site to the major search engines? Free Service: What is Search Engine? Search engines utilize indexing software agents often called robots or spiders. These agents are programmed to constantly "crawl" the Web in search of new or updated pages. They will essentially go from URL to URL until they have visited every Web site on the Internet. What is the difference between search engines and directories? The main difference between a search engine and a general directory is that a directory will not list your URL if you do not register it with them. They do not make use of indexing software agents and so have no way of knowing it's out there. As a result, their registration form will be considerably longer than just your URL. Directories are usually subdivided into categories and you have to submit your URL under the most appropriate heading. What is Search Engine Optimization -- using Meta Tags and their impact on my Web site? When submitting your Web site to the search engines, a robot sent by every search engine to visit your Web site in order to index your page. Every search engine has its own method of ranking pages. Some will look at META TAGS, some won't. Some will look at page content, body text, TITLE Tag, etc. There are many things that the search engines look at when ranking your pages, yet the search engines are very secretive about what these methods. Meta tags have two primary functions. While one is more important than the other, they are almost equally important. The main places meta tags are read is in search engines (when they return results for keyword searches). The main function of meta tags is to help you increase your search engine placement. The other function is to attract attention that will click through to your website from search engines. Without top rankings, people won't read your meta tags and without eye-catching meta tags, people won't click through to your website. Considering their duality, you will need to ensure that your meta tags use your keywords effectively, as well as portray a message about your website, which will attract potential visitors. What Meta Tags I should use? Title (<Title>): The title tag is the most important meta tag, and all too often is not utilized properly. As with the description tag, the title tag is will attract visitors to your website. When web surfers query a search engine, the results are based on relevance. When the websites are listed, they are usually listed in the following manner: (The title is highlighted with blue) Description (<meta name="Description..."): The description tag is the next most important meta tag. As with the title, your description will typically be listed in the search engines. The description is highlighted in red above. Like the title, you will have to tread the fine line between creating an effective description that will attract visitors and rank well in the search engines for your keywords. Keywords (<meta name="Keywords..."): Due to abuse by many websites in the past, search engines have reduced the importance of the keywords' meta tag when ranking a webpage for keyword relevance. Many have actually decided to not even consider the keywords' tag altogether. While it has reduced in significance, it is still an important meta tag to include in your webpages. Copyright (<meta name="Copyright..."): The copyright meta tag, as with the rest of the meta tags to be discussed, are hidden. They are not viewable in the search engine results or your webpage. The copyright meta tag is essentially an opportunity for you to enter your company name in the meta tags. Some engines will read this tag, which could result in your ranking higher, for your company name in the engines, than you would otherwise. Robots (<meta name="Robots..."): The robots tag serves as a set of instructions for the search engines when they visit your website. You can tell the search engines to index all of your webpages, only the ones promoted, or none of your webpages. This is an important tag which should not be excluded. Rating (<meta name="Rating..."): The ratings meta tag will tell the search engines a little more about your website. Whether it is acceptable for all audiences, or for adult audiences only. Some engines will directly look for this meta tag, so be sure to include it within your webpage. Distribution (<meta name="Distribution..."): The distribution tag will tell the search engines if your website is intended for a worldwide audience or not. While most websites are meant to be viewed by everyone, few include this meta tag on their webpage. Glossary Search Engine Meta tags Robots or spiders |
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